Z
Zilliant

Table of Contents

Executive Summary

  • The Performance CrisisPage 3
  • Three Critical FailuresPage 4

Problem #1: Volume Deficit

  • Industry Benchmark vs RealityPage 5
  • Impact on BDR PerformancePage 6
  • Financial Impact AnalysisPage 7

Problem #2: Email Quality Failures

  • Scoring Methodology & StandardsPage 8
  • Grammatical Error AnalysisPage 9
  • Best Practice ViolationsPage 10

Problem #3: Generic Messaging Failure

  • Manufacturing and Distribution Sub-Industry Messaging is a MustPage 11
  • Why One-Size-Fits-All Messaging FailsPage 12

Solutions & Recommendations

  • Immediate Action PlanPage 13
  • Expected ROI & TimelinePage 14